BREAKING RECORDS AND SETTING NEW STANDARDS

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Electric Daisy Carnival (EDC) is the world’s biggest electronic music festival brand, entertaining thousands of fans at huge, multi-stage events across the globe. This year, in Mexico City, 120,000 fans filled the Autódromo Hermanos Rodriguez. But for EDC and for PUSH, that’s nowhere near enough.

Curated, customised and distributed in-the-cloud

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Together, PUSH and EDC built a global digital co-streaming solution that outstripped any other, transforming the experience across the five festival stages into 87 curated live streams, served through the world’s most popular social networks, including, for the first time ever, TikTok.

INSTANTANEOUS VOD DELIVERY
Near instant delivery of sets to artists and their managers. Rather than waiting days for edited sets, they received copies mere minutes after they were off stage, allowing them to review and publish to their own channels.

REDUCED ON-THE GROUND COSTS
PUSH saved EDC up to 50% in its live distribution costs, meaning they can could do much more for much less.

ADDING VALUE FOR SPONSORS
EDC’s leading sponsor Dos Equis shared customised live content with it’s own audience in real time from the event.

Breaking audience records

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Over the course of three days our team broke every single EDC audience record, reaching a live audience of 13 million electronic music fans, more than triple the cumulative number of fans that had tuned in over the past three years.

Our innovative technology reduced EDC’s on-the-ground cost by as much as 50% and we helped them make a significant dent in their carbon footprint.