Q-dance DEFQON.1

MUSIC FESTIVAL

Defqon.1 Weekend Festival is an annual music festival held in the Netherlands, Chile and Australia. The festival plays mostly hardstyle and related genres such as hardcore techno, hard house and hard trance.
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Q-dance DEFQON.1


Mult-stage broadcast across 356 live streams


We developed a comprehensive social video strategy for Q-dance, delivering a month-long video campaign to drive awareness, engagement and excitement, before delivering live multi-cast streams for the 3-day DEFQON.1 Festival.

The social content campaign kicked off with four weekly live streams to promote the upcoming festival, filmed live at the Q-dance studio.

With a huge audience pre-engaged we delivered the live DEFQON.1 event, curating the multi-stage festival, delivering sets from over 70 DJs, live to 340 distributed outputs from 3 continuous live feeds. Each artist and channel stream was equipped with customised graphics, with automatic lower third graphics appended on all outputs.

To help continually drive audience to the live channels we created real-time short form clips which were used on Twitter & Instagram.

Extending the event beyond the live moment


Post-event we powered five days of on-demand streams on all target social pages and channels, taking advantage of the post live event on-demand audience. And, edited footage from the streams was aired on Dutch television two weeks after the festival.

To maintain exclusivity all distributions were removed after five days of broadcast with PUSH giving complete control for allowing for the removal from participating social pages and channels without having to ask for publishers admin privileges.

The live streams delivered over 4 million views across all social distributions. dwarfing the previous years’ results (from traditional liner streaming) which was only 900K .